Apple unveils an all new MacBook family

Apple unveiled an all new MacBook family that redefines notebook design, and at the same time dramatically lowers the entry price for advanced notebook features including all-metal enclosures and pro-performance notebook graphics by $700 to make them far more affordable. The new MacBook and 15-inch MacBook Pro both have a precision unibody enclosure crafted from a single block of aluminium, resulting in thinner, more durable and incredibly beautiful designs. In addition, every member of the new MacBook family includes state of the art NVIDIA graphics, brilliant instant-on LED-backlit displays and new large glass Multi-Touch trackpads that offer almost 40 percent more tracking area and support more Multi-Touch gestures. The entire new MacBook family meets stringent Energy Star 4.0, EPEAT Gold and RoHS environmental standards, and leads the industry in the elimination of toxic chemicals by containing no brominated flame retardants, using only PVC-free internal cables and components, and using energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass.

'Apple has invented a whole new way of building notebooks from a single block of aluminium. And, just as important, they are the industry's greenest notebooks,' said Steve Jobs, Apple's CEO. 'The new MacBooks offer incredible features our users will love - like their stunning all-metal design, great 3D graphics and LED backlit displays - at prices up to $700 less than before.'

'Traditionally notebooks are made from multiple parts. With the new MacBook, we've replaced all of those parts with just one part - the unibody,' said Jonathan Ive, Apple's senior vice president of Industrial Design. 'The MacBook's unibody enclosure is made from a single block of aluminium, making the new MacBook fundamentally thinner, stronger and more robust with a fit and finish that we've never even dreamed of before.'

The new MacBook line features the powerful new NVIDIA GeForce 9400M, a revolutionary new 3D integrated graphics processor that features 16 parallel processing cores and delivers up to five times the 3D graphics performance as previous MacBook and MacBook Air designs. Apple has worked together with NVIDIA on this groundbreaking graphics processor and is the first to bring it to market in the new MacBook family.

The new smooth glass Multi-Touch trackpad on the MacBook and 15-inch MacBook Pro gives users almost 40 percent more tracking area than before, making it even easier to use Multi-Touch gestures like pinch, rotate and swipe. New gestures allow users to activate Expose or switch between applications at the touch of a fingertip. The entire trackpad surface is also a button, allowing users to both track and click virtually anywhere on the trackpad. Users can easily enable multiple virtual buttons in software, such as right-clicking.

Every member of the new MacBook family features an LED-backlit display for brilliant instant-on performance that uses up to 30 percent less energy than its predecessor and eliminates the mercury found in industry standard fluorescent tube backlights. The ultra-thin displays provide crisp images and vivid colours which are ideal for viewing photos and movies, and the edge-to-edge cover glass creates a smooth, seamless surface. Every display in the new MacBook line uses completely arsenic-free glass.

The new MacBook delivers the top three features that MacBook customers have told us they want in a new MacBook - an all metal enclosure, high performance 3D graphics and LED-backlit displays - at an entry price that is $700 less than the $1,999 price of the MacBook Pro. At only 0.95-inches thin and weighing just 4.5 pounds, the new 13-inch full featured aluminium MacBook is an incredibly compact and durable notebook starting at just $1,299. Featuring the new NVIDIA GeForce 9400M graphics processor, MacBook delivers outstanding 3D game play on a consumer notebook, with up to five times faster graphics performance than the previous generation. The new MacBook is available in two models: the 2.0 GHz MacBook with a 160GB 5400 rpm hard drive, and the 2.4 GHz MacBook with a 250GB 5400 rpm hard drive and a backlit keyboard.

The powerful new 15-inch MacBook Pro at only 0.95-inches thin and weighing just 5.5 pounds offers ultimate performance and extensive expansion features in a remarkably portable design. Starting at $1,999, the MacBook Pro uses the latest Intel Core 2 Duo processors available, running up to 2.8 GHz, and a new graphics architecture that allows users to switch between the NVIDIA GeForce 9400M integrated graphics processor for better battery life and the powerful NVIDIA GeForce 9600M GT discrete graphics processor for higher performance. The new MacBook Pro is available in two models: a 2.4 GHz model with a 250GB 5400 rpm hard drive and a 2.53 GHz model with a 320GB 5400 rpm hard drive.

Today Apple also updated MacBook Air and the 17-inch MacBook Pro. MacBook Air, measuring only 0.16-inches at its thinnest point, 0.76-inches at its maximum height and weighing just three pounds, now includes new NVIDIA GeForce 9400M integrated graphics and a faster architecture to provide robust support for 3D games and enhanced performance. Starting at $1,799, MacBook Air is available with a 120GB 4200 rpm hard drive, a 50 percent increase from the previous generation, or a new 128GB solid state drive. The updated 17-inch MacBook Pro keeps its original aluminium design, and now comes standard with a high resolution 1920 x 1200 LED-backlit display and a larger 320GB hard drive or an optional 128GB solid state drive.

Setting a new standard for environmentally friendly notebooks, every model of the new MacBook family achieves EPEAT Gold status. Each MacBook unibody enclosure is made of highly recyclable aluminium and comes standard with energy efficient LED-backlit displays that are mercury-free and made with arsenic-free glass. The new MacBook family meets stringent Energy Star 4.0 requirements, contains no brominated flame retardants and uses internal cables and components that are PVC-free.

The new MacBook, 15-inch MacBook Pro and MacBook Air include a next generation, industry-standard Mini DisplayPort to connect with the new Apple LED Cinema Display featuring a 24-inch LED-backlit widescreen display with a built-in iSight video camera, mic and speakers in an elegant, thin aluminium and glass enclosure. Part of the next-generation DisplayPort industry standard, the new Mini DisplayPort delivers a pure digital signal that can drive up to a 30-inch widescreen display. The Mini DisplayPort is ultra-compact at just 10 percent the size of a full DVI connector, perfect for the sleek design of the new MacBook family. Adapters are available for using the MacBook's Mini DisplayPort with older generation VGA, DVI/HDMI and Dual-Link DVI displays.

Every Mac in the Apple lineup comes with iLife '08, Apple's award-winning suite of digital lifestyle applications, featuring iPhoto, the easiest, fastest way to organise and share digital photos, and a completely reinvented iMovie, both seamlessly integrated with the MobileMe Gallery for online photo and video sharing. Every Mac also includes Leopard, the world's most advanced operating system which features Time Machine, an effortless way to automatically back up everything on a Mac; a redesigned Finder that lets users quickly browse and share files between multiple Macs; Quick Look, the best way to instantly see files without opening an application; Spaces, an intuitive feature used to create groups of applications and instantly switch between them; and major enhancements to Mail and iChat.