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Pay it forward: Elevation leads to altruistic behaviour

Science Centric (4 Feb 2010 10:18 GMT) - Seeing someone perform a virtuous deed (especially if they are helping another person), makes us feel good, often eliciting a warm, fuzzy feeling in our chest. This positive, uplifting emotion, known as 'elevation,' might make us feel great, but is it enough to get us to go out and perform good acts ourselves? According to new findings reported in Psychological Science, a journal of the Association for Psychological Science, the answer may be yes…

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