News articles tagged with 'ads'
Ad click-through rate lower than previously thought
— 26 Feb 2009 15:20 | TechnologyThe rate of ad clicks from sponsored and non-sponsored links was reported in a recent study conducted by researchers from Penn State and the Queensland University of Technology... — full story
Hallmark and Google to form strategic advertising agreement
— 3 Dec 2008 14:52 | TechnologyHallmark Channel and Google announced today a strategic agreement to offer advertisers access to high-quality family-friendly programming through the Google TV Ads program. Advertisers... — full story
Effective anti-tobacco ads should either scare or disgust viewers
— 23 Oct 2008 13:22 | HealthAnti-tobacco public service announcements have been around for decades, designed to encourage people to quit smoking or to refrain from starting. Often these ads try to encourage people... — full story
Study finds most TV prescription drug ads minimise risk information
— 4 Jan 2008 13:52 | HealthPrescription drug ads on television first hit the airwaves just over a decade ago, but a new University of Georgia study finds that most of them still do not present a fair balance... — full story
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